How should baby stroller companies respond to the current consumption situation and industry status of the baby stroller market? I believe that we should start from the following three aspects:

1. Building Confidence and Creating Famous Brands

Enterprises without brand influence may be able to sustain themselves for a while, but they will eventually disappear into the vast sea of business. Worldwide, companies that can experience storms, see rainbows, and have a long-lasting foundation are all enterprises with great brand influence. Only by having a brand can companies gain widespread support and sustainable sources of profit.

What baby stroller companies need to do is to first improve their brand system. Digging into the connotation of corporate culture, establishing a good image of the enterprise, and forming its own brand, while constantly strengthening brand awareness and shaping brand connotation.

Secondly, strengthen brand marketing. Brand marketing mainly relies on various marketing methods to enhance brand awareness and reputation; Improve the loyalty of dealers and consumers, and increase the promotion and penetration of various levels of the market. But even obtaining the title of a famous brand does not mean that the company no longer needs to continue building its brand. Brands need to constantly enrich and develop in order to be more dynamic and vibrant. It is expected that the competition in the future baby stroller market will become more intense, and only enterprises that have established strong brands will have opportunities for survival and development.

2. Identify the market and launch a heavy attack

The investment in the stroller industry involves a considerable amount of capital, and there are also many types of products involved in the stroller industry. Therefore, children's car companies should establish the correct development strategy through market research and based on their own strengths and the requirements of target customers, and should not blindly enter niche markets that the company is not familiar with. Find your own positioning, put in a lot of effort to solve various problems such as brand quality, design and development, marketing, etc., and do a good job in a certain field. Accurate positioning is the guarantee for the success of enterprise development, making it easier to obtain your own piece of cake.

3. Emphasize product design and enhance research and development capabilities

In recent years, China's baby stroller industry has become very mature in terms of mold technology, production management, and quality management. There are no major problems, and there are more and more modern factories and equipment. However, the problem of plagiarism, imitation, and following trends in the development and design of baby strollers is still quite serious.

The author believes that blindly copying, imitating, and following trends will only push companies and even the entire baby stroller industry into a dead end. The industry should vigorously promote a culture of valuing original design and respecting intellectual property rights. Child stroller companies with certain scale and strength may consider adding a design department to their corporate structure, forming their own design team, establishing a set of design and development processes and plans, and gradually forming independent product development thinking and models. Another good approach is to hire an external design company. At the same time, it is also necessary to collaborate with relevant departments and professional lawyers to take action against piracy.